This measure will enable you to identify your organization’s strengths as well as prioritize focus areas within five social media maturity dimensions:
- Leadership 2.0 & innovation: do management and the organisation culture support social media initiatives?
- Social media strategy: are social media initiatives well thought off?
- Governance: how are social media integrated in the organisation structure?
- Implementation: does your organisation make the utmost of social media?
- Policy & training: are employees guided?
Please answer all questions. Otherwise you will not be able to see your maturity results. You may find some of these questions are difficult to answer. In those cases, pick the answer that comes closest to your view, even if it isn’t exactly right.